When you launch your startup, expect to work long hours each day, every day. It doesn’t matter if it’s two in the morning or a Sunday, when duty calls you must answer. Then again, while success requires that you work hard, it is also equally important that you work smart. With the huge workload your way you must streamline processes and make them efficient. This is especially true when it comes to digital marketing. For this you need to be strategic.
You may put in hours of hard work but if the actions are not well thought out you won’t get the results you’re looking for. Here’s all the basics you need to get started on your digital marketing strategy. You can use them as a baseline to build on.
Social Media Marketing
With the kind of awareness social media marketing helps you create by simply being there, ignoring all that it has to offer would be a mistake. Social media can help you establish a strong online presence and develop loyal customers as well as increase search engine ranking, drive traffic to your site, generate leads, increase sales and more. So, how can you grow your brand on these platforms?
To build authority on social media platforms you must post quality content on a regular basis. You must be consistent and engage with your audience. Also when developing your plan make sure you choose the right social media platform. Ideally it would be one where your target audience hangs out the most.
It can be quite challenging when you begin but with the right direction you’ll have met your goals in no time. If you need some extra help, you should try HubSpot. This tool is great for managing social media and what’s more, the site also offers great courses that you can learn from.
Some had predicted that with the rise in social media platforms and other similar sites, email marketing would die out. Well, its 2020 and that has yet to happen. Depending on what your startup is email marketing alone could give you the boost you need. So, what can you do to harness its full power?
Well, here are some tips:
- Subject line: This is what makes a reader open an email so you want it to be catchy and engaging
- When it comes to your email copy, avoid jargons and keep it simple
- Break up your points using subheadings, bullet points and paragraphing techniques so it’s easy to scan
- Make sure you mention the benefits you’re offering to reel in your audience
- Optimize the email for mobile devices
- Sign off with a professional email signature
If you find yourselves struggling through this task, you can always take help. Sedinblue is a great email marketing software that lets you plan, design and send emails.
Pay-Per-Click Marketing (Google AdWords)
Pay-per-click (PPC) marketing uses search engine advertising to direct visitors to your site. It is a powerful tool especially when it comes to generating sales-ready leads. If someone is already looking at say, buying sunglasses in LA, your ad will be the first to pop up and seeing as people only click on the first page of search engine results page (SERP), chances are you’ll be among the top few they’re considering purchasing the item from.
The great thing about PPC is that you can reach your customer with the right ad at the right time and it has high ROI. You also have control over how much you spend so you can always choose to decrease expenditure in this area if it’s not yielding any results. Then again, since you won’t have to wait for results you won’t be losing much money to begin with. What’s more, PPC gives you insight that’ll help you improve your marketing strategy.
Search Engine Optimization
You may have the perfect website, but you won’t be having any visitors if you don’t spend time and resources on search engine optimization. You must ensure that your site ranks on the first SERP and to do that you must research on the most search keywords related to your products that customers are searching and build a strategy around that. It’s not a onetime thing though. You must keep track of it and audit it to ensure the ranking is maintained.
There are other routes you can take to digitally market your products like Influencer marketing, content marketing, viral marketing, affiliate marketing and more. However, for basics the four mentioned above are a good place to start. Once you familiarize yourself with those and still feel you can take on more, you should look into them.
These social media marketing methods is a great place to begin, especially for businesses just starting out. Paired with a fast and reliable internet connection, you’ll be able to reach your marketing goals in no time. Buytvinternetphone can hook you up with the perfect plan. So, what are you waiting for? It’s time the world new about your business!