Social media has emerged into a powerful tool to connect with people, promote your business or skills, share your thoughts, and discuss prevalent issues. But like everything it has certain norms and etiquettes to follow in order to attain desired results. It is important to realize the importance of using them wisely for your own benefit. Moreover, it is imperative for you to recognize and acknowledge what you are doing right and what you are doing wrong. There are some common mistakes made on social media by most of us. In this article, Handy helps you realize a few of them.
1. You might not be engaging with the right people–
Regardless of which social media you are using, you should be aware of the ways to engage your audience. Intelligent Twitter conversations and replying to Instagram comments can help you build a strong base of followers. Let your tone stay positive and friendly even in the case of your difference in opinion with others. Once you reach out to your target audience, you can utilize it to talk about something that relates to your business or about subjects that interest you.
2. Incorrect posting schedule
Posting too much can annoy your audience while posting too little may make your audience disinterested. To start with, you can assign any three days of the week to share your posts. Then review your insights by keeping a tab on which days and times your posts received the most engagement. By comparing the data, you can build a strategy of reaching out to the maximum number of people and optimize your posts through interaction.
3. Useless thoughts behind your posts
Whether it is the platform you are using or the posts you are sharing, there should be a careful consideration of choice. Think about the content that you want to convey and the message to portray so that you garner more visitors to your account. Posting random content or using irrelevant social media platforms to convey important messages may not be suitable for the desired outcome.
4. You might not be establishing a presence
If you are on Twitter or Instagram then use it as an opportunity to comment and establish a relationship with your followers. Social media accounts should not be solely utilized to talk about yourself or your organization without caring for others’ opinions. Communication is a two-way effort. Reach out to others if you want them to reach out to you.
5. You are not accepting feedback–
You should be open to criticism and realize that it could be a way to improve your posts. As humans, we are prone to making mistakes and in the ever-changing world of social media, you might still have a lot to learn and adapt. Feedback may be a channel that provides a route to improvement, so keep a check on your ego.
Handy feels that there is always room for improvement, and you should therefore constantly be in your learning stage. Once you start utilizing social media platforms effectively, you can provide a positive impact on your brand and business.