Businesses rely on email to keep in touch with existing clients and to develop new leads in the digital age. Business communication is still dominated by email, despite social media’s growth.
An efficient email marketing strategy can make the difference between reach and stagnation, as well as sales and failures in your business’s marketing efforts. Invalid addresses in your email list have a direct impact on your approach.
On the market, there’s a simple and reasonably inexpensive technique that will clean up your list and root out bogus addresses, but firms aren’t making full use of it. Nearly half of people change their email address every year; thus, email validation should be a part of any business’s marketing strategy.
If you’re still not convinced, consider the following:
It reduces the number of bounces
This will result in a higher percentage of your emails being delivered and a lower bounce rate. Your conversion rate will increase as a result.
Protects your reputation as a sender
As a result of bounces and traps, the number of spam complaints lodged against you has an influence on your sender’s reputation. Reduce the number of complaints you receive in order to maintain your good name.
It lowers the cost of production.
In essence, you’re paying for bounces if you’re sending a lot of emails to incorrect or non-existent email addresses. When you maintain your email marketing list clean, you’re getting the most bang for your buck.
Insights into your campaigns are provided.
Your marketing statistics will suffer if you send emails to invalid addresses. In order to keep them on track, knowing that your emails are going to the appropriate location is helpful.
What’s the process for doing this?
When it comes to your email marketing campaigns, validating your email lists can have a significant and positive influence. Why do email addresses need to be verified? In the case of lists with tens of thousands of addresses, it’s nearly impossible to personally verify each one. That’s when the software comes in to help you with your problem. This means that you can validate your addresses even with a free email checker.
Algorithms and validation approaches are used in email verification to assess the legitimacy of an email address.
- Unformatted addresses are removed by the syntax check, while DNS entries are verified by the Domain Name System (DNS).
- It will also seek for fraudulent email addresses and honeypots, while the DNSBL check will look for addresses and IPs that are part of spam networks, among other features.
- Additionally, verification will eliminate role-based addresses (such as sales@ and info @) for which you may be penalized, as well as ‘disposable’ addresses used for login and signup forms.
- As part of the validation process, your email addresses will be ping-tested to make sure they exist, but without actually receiving any message from you.
Domain, mailbox, syntax, and format tests are included in the email checker’s real-time verification. Fast processing of B2B lists of up to one million emails per day and fantastic API response time are just a few of the features.